Monday, February 23, 2015

The One About Joujoux

When I first started teaching preschool, there weren't a lot of instructional materials available that were of good quality.  I remember the first teaching material I made then was a felt jacket with a letter "J" patch (J for jacket).  I had sewn it using our old sewing machine (it was de-padyak pa!  I still love that oldie, though, and had my mom swear never to dispose of it.) and I punched holes on it so it could be a lacing activity tool.

When I developed a deep love for making beautiful things, I would find myself browsing websites for toy and learning materials projects.  I had a long list of To-Makes which is still long, by the way, but I would always promise myself to getting around to making them.  

It could be the serendipitous marriage of my job as a teacher and my passion for crafting that led to the preference for toys and learning materials that are well-created and of great value.  Toys that are open-ended and provide hours of endless entertainment.  Toys that children love so much that they treasure them until they reach adulthood and pass them onto their offspring.

Hence, the birth a new "baby" for me and my husband -- Joujoux Playthings & Teachables.  Joujoux is French for toys and it is a very lean startup born out of love for well-crafted toys and educational materials.  We are starting off with the felt food sets that were sold last November at the Cebu International School Bazaar but we already have a lost of ideas brewing in mind for the next products.

Manila-based people can finally get their hands on these lovelies on February 28, 2015 at 3rd Mom Pop Up at Fully Booked at Bonifacio High Street.  Apart from the playthings, we'll also have our tunic dresses, kimonos, and a few wrap skirts to sell (our next clothing collection is in production!!!).  The clothes are still under the Little Miss Pinay Crafter label.

And so, here's to love for teaching and the handmade goodness that transpires from it.  Here's to Joujoux, to the old-school kind of entertainment it brings, to its educational value, and to treasured memories that it will bring forth to the young.

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